attitude survey

Mktg
a piece of research carried out to assess the feelings of a target audience toward a product, brand, or organization

The ultimate business dictionary. 2015.

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  • employee attitude survey — HR a systematic investigation of the views and opinions of those employed by an organization on issues relating to the work of that organization or their role within it. Employee attitude surveys may be conducted by means of questionnaires or… …   The ultimate business dictionary

  • attitude research — / ætɪtju:d rɪˌsɜ:tʃ/, attitude survey / ætɪtju:d ˌsɜ:veɪ/ noun 1. the act of carrying out a survey to discover people’s attitudes to products, advertisements or the companies producing them 2. research that attempts to discover whether people’s… …   Marketing dictionary in english

  • attitude — Gen Mgt a mental position consisting of a feeling, emotion, or opinion evolved in response to an external situation. An attitude can be momentary or can develop into a habitual position that has a long term influence on an individual’s behavior.… …   The ultimate business dictionary

  • survey — {{Roman}}I.{{/Roman}} noun 1 study of sth ADJECTIVE ▪ comprehensive, detailed, extensive, full, in depth, large scale, major, systematic ▪ b …   Collocations dictionary

  • HISTORICAL SURVEY: THE STATE AND ITS ANTECEDENTS (1880–2006) — Introduction It took the new Jewish nation about 70 years to emerge as the State of Israel. The immediate stimulus that initiated the modern return to Zion was the disappointment, in the last quarter of the 19th century, of the expectation that… …   Encyclopedia of Judaism

  • National Student Survey — The National Student Survey is a survey, launched in 2005,[1][2] of all final year degree students at institutions in England, Wales and Northern Ireland. The survey is designed to assess students opinions of the quality of their degree… …   Wikipedia

  • Finnish Youth Survey Series — The Advisory Council for Youth Affairs (Nuora) started to produce Finnish Youth Surveys in 1994. The survey series charts attitudes and expectations of Finnish young people aged 15 29. Each survey contains both unique, current questions and… …   Wikipedia

  • European social survey — The European Social Survey (ESS) is a social scientific endeavour to map the attitudes, beliefs and behaviour patterns of the various populations in Europe. HistoryThe ESS was initiated by the European Science Foundation. One of the reasons to… …   Wikipedia

  • Jenkins activity survey — The Jenkins activity survey is one of the most widely used methods of assessing Type A behavior. The JAS is a psychometric survey of behavior and attitude designed to identify persons showing signs of Type A behavior. The test is multiple choice… …   Wikipedia

  • omnibus survey — Mktg a survey covering a number of topics usually undertaken on behalf of several clients who share the cost of conducting the survey. It is a cost effective means of researching several subjects at the same time, and is also suitable for… …   The ultimate business dictionary

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